campaigns like Google Adwords help you drive targeted traffic directly to your site. How do you use Google Adwords? First, you have to open an account with the Google Adwords Service. Then, you should indicate your target language and country. This is important because you would not want your products advertised in countries where your product or service cannot be sold. Afterwards, you should now create an ad group. This involves designing the ad, selecting keywords and determining maximum cost per click that you are willing to spend and defining bid amounts. The most important step in creating a successful Adwords campaign is selecting an effective title tag that will catch the attention of your target audience. The title tag, generally a short phrase, is the most important part of your Adwords campaign so make sure that it is attractive and catchy. You should describe the website clearly and accurately. The most effective advertising conveys a clear message to the target audience. With a clear message, you will be attracting qualified leads, which can eventually convert to sale. Thus, the importance of selecting the right keywords cannot be overemphasized.
It is obviously therefore important to have good PPC Adword Management because as you can imagine, if you’re not sure what you’re doing you could spend a lot of money on key words that don’t bring you the targeted traffic you want. e.g. the cost of a keyword like trees may be very expensive and one may think very popular. The issue is if you are a tree surgeon you don’t want to attract people just looking for trees you want to attract people looking specifically for tree surgeons. You may get less traffic for tree surgeons but they will be more targeted customers and the keyword is likely to be less expensive.
Aside from Google, you can also be featured in their other search networks, these includes sites like, AskJeeves, AOL Search and Netscape. These sites also show Adwords ads that react to searches done by visitors. There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.
With our PPC Adword Management service we can create and/or manage your PPC Adwords campaigns to help you not only save tons of money on bad keywords, but also target your keywords better so that they’re more likely to bring in leads and customers for your business.
Contact us to find out more about our PPC Adword Management service