27 Oct Video Marketing – A Great Way To Promote Your Business
Video marketing is taking off as one of the most important and one of the most effective methods of online promotion. If you know how to utilize this effectively, you can see some truly great results for your online business.
Having a traditional website only allows you to reach those people who first find your website. However, combining video, social networking and some simple video marketing techniques can drive hordes of qualified visitors to your website.
All video marketing starts with video content; acquiring quality, relevant and affordable video content can be quite an exhausting task. There are many options available for businesses; these range from DIY webcam/mobile phone/camcorder videos to costly, corporate marketing and promotional videos.
There is an increasing popularity of “how to” videos as people are searching the web for additional information on all topics and will actively search for this type of content. The good thing is that every business has some area of expertise, so talk about what you know.
When using video marketing keep in mind that content is the key. Using content that is untrue or meant to mislead your viewers can be damaging to your business. Always make sure that your videos are accurate and informational. Providing a good source
Now remember the purpose of video marketing ultimately is to get the viewer to take some sort of action. Sure, when filming you may educate, enlighten, or entertain, but the end result you want is for someone to take action that leads to a sale or give information that will keep people coming back.
One of the tried and true techniques to video marketing is to use cliffhangers. They have been used in television from the very beginning and are always effective. This will keep your viewers engaged and have them anticipating your next video to answer the questions raised in the first video.