19 May Why A Human Touch Is Essential to Your Marketing Efforts
Marketing is an important and skillful job that’s changed dramatically over the years. The digital era has added a whole range of techniques into the mix; often demanding more technical expertise than what was once required.
A combination of these increased technical skills, along with the need to compete with thousands of other businesses, has unfortunately damaged the fundamental element required for a successful marketing campaign – the human touch. So why is a human touch so important in marketing?
Consumers respond to personal touch
If there’s one thing consumers look for these days, it’s a personalised touch. They want to feel like they matter to a company, rather than feeling like a simple number that drives in profits. According to a blog posted on Hubspot, you only have to take a look at statistics from Netflix to see just how important a personal touch is. It’s estimated that over three billion of hours’ worth of shows on Netflix are streamed based on personal recommendations.
So what does this mean in terms of marketing? Well, take email marketing for example. At one time emails were sent to a mass audience. These days’ they are more effective if they are personalised for each customer. Now obviously if you have a large customer base this may seem like an impossible task. However, you can split your email marketing audience into groups, ensuring the beginning of the email is personalised with the customer’s name.
How to stay human in a technological world
You’ll find a lot of tips and advice online in regards to how to give your marketing a human touch. Some of the most basic, yet effective tips include:
- Write all content in a conversational manner
- Address customers by name
- Provide bios for your staff
Writing in a conversational manner is perhaps the most important tip. If you work within a technical field, be sure to avoid technical slangs that the average consumer isn’t going to know. This is especially important when you’re marketing via social media. The Dummies website has a great article on how to give your Facebook marketing a human touch.
Overall, ensuring you are adding a human touch to your marketing isn’t easy. There are so many things you need to think about when you’re marketing your business. It can help to hire a professional company such as Hands Digital Marketing. Contact us today to see how we can help you manage your marketing efforts without losing that all important human touch.